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Daria Nazarova. Aloe


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SKU: 979512395741032 Category: Tag:


«Aloe» is a group of 21st Century Punk Intelligentsia from St. Petersburg, Russia — a new subculture community inspired by pop-culture of the 90-s and 00-s. Yana Perovskaya founded Aloe 9 years ago. In the beginning it was a tiny second-hand store. Yet now Aloe has its own clothes brand, every occasion outfit rental, they release recycling collections, participate in charity initiatives, actively advocate for an ecological lifestyle and organise the famous Dikoe Disco party. Last gig were attended by 2-3 thousand people.

The book cover was made from a fabric similar to that use for clothes tailoring. Unicorn patch on the cover is Aloe logo. Thermal sticker on the flyleaf is also used in clothes making. There are a lot of hand sticked inserts and stickers because the book was creating with an attention to detail as same as Aloe clothes and the party decor. At the end of the book you will find an envelope with postcards and stickers usually printed for giving away at the entrance of the parties. Questionnaire for friends made by Yana is the key to understanding the book. Answering the questions you can feel yourself as a part of the community, a friend. Also you can find some of my answers at the photos. Entire design of the book refers to school questionnaires for friends which were popular in 2000s. For many in Russia, It evokes a magical feeling of nostalgia.


Daria Nazarova (b. 1991, Russia) is a visual artist working with documentary and post-documentary photography, archive. In 2015 she graduated from the Faculty of Architecture in Ivanovo University. She is a member of the Union of photographers of Russia. In 2019 she graduated the Academy Fotografika in St. Petersburg. She is currently based in St.  Petersburg.

Daria is interested in the memory of generations, intergenerational connections, connections to the place, identity and self-identification, horizontal communities. Her photo and photo-books has been exhibited in national and international group shows.


Limited-edition of 100, hand numbered
150 х 215 mm, 112 pages, hard cover
English and Russian language


Additional information

Weight 600 g
Dimensions 15 × 21 cm